"On the go" as a way of life

When the tempo of daily life picks up the pace at work and at home, service has to be able to keep up with our transportation systems. Because society's increasing mobility is also placing demands on the individual.

Megatrends such as globalization and mobility will affect the future of our society because an increasing number of people, companies and countries will be incorporated into global work processes. At the same time, the fusion of career, leisure time and time spent with the family is increasing our demands on sophisticated transportation systems.

Colorful living with mobility

Jeanette Huber from the Zukunftsinstitut Matthias Horx in Hamburg considers "the trend toward increased mobility" to be "irreversible," which means that "being on the go will become the 21st century way of life." For the expert on the future, "mobility makes our life more colorful - but also more strenuous."

By 2015 at the earliest, we will have reached the maximum number of cars that have been registered. By then, the demand for public transportation will have grown, especially in high density areas. In order to get the most out of the ability to flexibly get from one place to another quickly, something that state-of-the-art communications technology has been offering to specialists in the knowledge and information fields for quite some time, we are going to need transportation offers that are perceived as "comfortable travel" and not as a chore.