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Tatjana Geierhaas

Manager PR & Customer Communications

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Best Practice issue 01-2013: Zero Distance - never before has IT paved a more diect path to the customer. Just consider cloud, mobile collaboration, social media and big data.

Best Practice issue 1-2013: Zero Distance - turning markets upside down.

In the age of the customer, disruptive business models are redefining the three-way relationship between the IT department, the lines of business, and consumers. Never before has IT paved a more direct path to the customer. Just consider the following: the cloud, mobile collaboration, social media and big data. In the battle for sales and market share, what ultimately separates the winners from the losers is the deployment of IT. And that makes the CIO a key driver of the business.

What do companies need to observe? Read Best Practice issue 1-2013 online, download the PDF-file or send us a request for the printed magazine.

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