High-speed sport for a fast-paced industry

T-Systems employs a three-pronged sponsoring model.

T-Systems has staked a lot on high-tech sailing. The blistering pace of the sport leaves its mark on every aspect of the ICT service provider’s visual communication, from image advertisements to the company website. Because it captures the essence of the company's values: flexibility, expertise and reliability.

As official chief sponsor, T-Systems is supporting the South African team Shosholoza in its bid for the venerable America’s Cup. This active support is one leg of T-Systems’ three-pronged sponsoring strategy. It is complemented by support for six German sailing crews training for the 2008 regattas under the "T-Systems Team 2008" banner and by an international exchange program for promising young sailors.