Bentley Motors - Mass uniqueness in the lap of luxury

“The main goal was to offer our new and existing customers the unique Bentley experience anytime and anywhere when making contact with Bentley. Thanks to the T-Systems solution, that is exactly what has been accomplished.“

At T-Systems we focus on delivering pragmatic CRM solutions that bring real value to our clients. Working closely with Bentley Motors, we have not only been able to meet their stringent business requirements, but by using mySAP CRM package solution, we have also been able to deliver a solution which incorporates best practice approaches to both prospects and customer management.

Executive Insight

The successful introduction of a new supersedan stretched Bentley’s customer management database to its limits. The luxury car maker turned to T-Systems, a trusted partner from a pervious SAP R/3 implementation, to analyze the existing customer care processes and come up with a new solution to enhance customer loyalty. That solution was the BCMS database, an automated entity that allows every employee to offer new and existing customers with individualized attention - the “unique Bentley feeling“ - at all customer touch points.