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“T-Systems? – They are just as enthusiastic as we are.“
Andi Gall, CTO Red Bull Media House
Interview Andi Gall
Andi Gall, CTO at Red Bull Media House, a subsidiary of Red Bull, on mobility, three-dimensional working and the importance of close partnerships.
Mr. Gall, what role does ICT play in the Red Bull community?
We’re making good progress when it comes to integrating our global communities. And IT plays an important role in all processes of the Red Bull world – it’s almost like an elixir. Our vision is: we have an idea, we set it in motion and then we create a platform that enables people across the world, wherever they are, to be a part of that idea. Our goal is anytime, anywhere access.
We’re making good progress when it comes to integrating our global communities. And IT plays an important role in all processes of the Red Bull world – it’s almost like an elixir. Our vision is: we have an idea, we set it in motion and then we create a platform that enables people across the world, wherever they are, to be a part of that idea. Our goal is anytime, anywhere access.
What does that mean for communications and animation – both areas where Red Bull is already leading the way?
A second vision of ours is that there will be no limits when it comes to putting an idea into practice – at least not where IT is concerned.
A second vision of ours is that there will be no limits when it comes to putting an idea into practice – at least not where IT is concerned.
Can you elaborate?
For example: when I created my first Formula 1 animation for Red Bull in 2008, no one would have thought it possible. It was a high-quality, realistic animation that gave every visitor the impression of being at the heart of the action. But even since then, rendering has taken a giant leap forward when it comes to creating realistic, virtual environments.
For example: when I created my first Formula 1 animation for Red Bull in 2008, no one would have thought it possible. It was a high-quality, realistic animation that gave every visitor the impression of being at the heart of the action. But even since then, rendering has taken a giant leap forward when it comes to creating realistic, virtual environments.
What boundaries are you trying to break at the moment?
To continue to offer the kind of experiences we do of large-scale events, such as Formula 1 races, on an almost day-to day basis, we will need incredible computing power for our marketing and multimedia activities. And to realize our goals, we need the right IT and a partner like T-Systems.
To continue to offer the kind of experiences we do of large-scale events, such as Formula 1 races, on an almost day-to day basis, we will need incredible computing power for our marketing and multimedia activities. And to realize our goals, we need the right IT and a partner like T-Systems.
You enjoy exploring new dimensions in technology.
Indeed, quite literally. In fact, working in three dimensions will become more important for us. T-Systems is a partner who knows how to distribute content from around the world to an international network, and how to reach consumers by teaming up with T-Home or T-Mobile or broadcasting content via IPTV.
Indeed, quite literally. In fact, working in three dimensions will become more important for us. T-Systems is a partner who knows how to distribute content from around the world to an international network, and how to reach consumers by teaming up with T-Home or T-Mobile or broadcasting content via IPTV.
Why did you choose T-Systems?
It was simple: We took our “gives you wings” approach to the T-Systems’ Board of Management last year. And we discovered that they were just as enthusiastic as we are. From the start, it was vital to align our vision in terms of content with T-Systems’ vision in terms of technology.
It was simple: We took our “gives you wings” approach to the T-Systems’ Board of Management last year. And we discovered that they were just as enthusiastic as we are. From the start, it was vital to align our vision in terms of content with T-Systems’ vision in terms of technology.
It sounds simple.
It is. T-Systems delivers a reliable technology backbone, for example in the form of offerings such as cloud computing or dynamic services. And together, we add innovative, creative components – which give us everything we need. T- Systems delivers the mobility and easy access we require. What’s more, I like the fact that we have a single point of contact in such a large company. This close connection between the two organizations has created a strong partnership built on mutual trust – and that is something that is very important to me personally.
It is. T-Systems delivers a reliable technology backbone, for example in the form of offerings such as cloud computing or dynamic services. And together, we add innovative, creative components – which give us everything we need. T- Systems delivers the mobility and easy access we require. What’s more, I like the fact that we have a single point of contact in such a large company. This close connection between the two organizations has created a strong partnership built on mutual trust – and that is something that is very important to me personally.
Why personally? You’re just doing your job.
You’re right – but it’s the best job in the world. Because it allows me to set so many ideas in motion, – to give them wings.
You’re right – but it’s the best job in the world. Because it allows me to set so many ideas in motion, – to give them wings.
