Well-designed customer relationships: Power from bundling data
Data from marketing interactions, sales meetings and contact inquiries addressed at customer service usually remain where they originate: in the individual marketing, sales and service departments. The potential benefits from interlinking this information are thereby wasted, and the resulting informational structure is silo-like and inconsistent.
The use of a Digital Business Platform takes customer focus to a new level and enables the comprehensive recording and analysis of customer data on one central platform as well as a target-oriented presentation with marketing, sales and support services. Dashboards with strategy-relevant indicators provide a real-time overview of status and results: to monitor success of marketing campaigns, successfully closed deals in sales, or ticket handling in customer service. As a result, retailers and manufacturers alike benefit from a consistent overall view of their customers’ behavior and can respond to that behavior with appropriate strategies and measures.
T-Systems Multimedia Solutions will advise you on the introduction of the platform based on Salesforce and SAP and, in addition to consulting services, can offer components for design, integration, operation and further development.