The idea was well received by the brewers. First tests show that sales can be increased by 10 to 20 percent with IoT. “In addition, the brewery and restaurateur can better adjust to the drinking habits of their customers,” explains Krippner. “They now know which type of beer is being had and in what quantities and when. And given more information such as weather data, manufacturers and restaurateurs can tailor special promotions to the current situation.” For example, if temperatures rise above 30 degrees, lighter beers may be more popular. Then price reductions could further fuel consumption or allow restauranteurs to use the data from beer coasters to provide better service.
Krippner now uses the Microsoft Azure IoT hub as a back- end system for communication between IoT applications and networked devices as well as the development of new IoT cloud solutions. Hopefully, the smart beer coaster will hopefully help brewers out of the slump in beer sales. Especially because “they secure jobs in rural areas, are an important economic factor and trading partner for farmers and other suppliers and stand fora worldwide unique variety of beers,” as Beer Ambassador of the Year and former Federal Foreign Minister, Sigmar Gabriel, points out.
More Information: www.hk-inputsystems.com
More Information: www.t-systems.com