“Customers want efficient mobility, not stressful complexity,” said Daniel Röder, NOVA project manager at T-Systems, in summation of the benefits of the new platform. And apparently the innovation in IT is exactly what customers wanted: With NOVA, up to 300,000 tickets are sold daily and 5,000 price queries are received per minute. From its inception, NOVA has totaled 1.4 billion Swiss francs in ticket sales. In SBB’s opinion, “With NOVA, we have now launched a central, nationwide sales hub that has already proven itself today and will fully guarantee certainty in the future – a stalwart contribution to digitization,” summed up Urs Richert, contract manager for the company’s Future Pricing System.
The new system is also impressive from a technological standpoint. NOVA is entirely cloudbased, naturally replacing countless legacy systems and backend connections at, as of today, nearly 200 companies who connect their transit services, ticket sales, and information to NOVA. From the various pointofsale solutions, the hundreds of backend applications and inhouse developments to the offline terminals of bus conductors in the farthestflug valleys, this means every system critical to the sale of tickets is now seamlessly integrated without any media discontinuity. This also includes other systems, such as those for billing and for ticket inspectors. And it all is anything but selfevident: “Where and how a transportation company places the QR code on its ticket alone needs to be clarified with all of the transportation companies, which takes time and resources,” said Röder, illustrating the effort needed for the platform.
NOVA also won over the panelists for the Digital Economy Award, one of the most significant IT awards in Switzerland, with SBB beating out 18 other finalists. NOVA was nominated for the categories “Digital Innovation of the Year” and “Highest Digital Quality”, winning in the latter. The award recognized how the project has masterfully integrated the different public transit ecosystems and players in a complex, heterogeneous landscape. “It can serve as an example beyond our borders and gives customers enormous value in combination with a simple customer experience. This is highly relevant to customers in everyday life. Integrating the multitude of local transit providers into a single joint enterprise requires an extreme need for coordination and ability to reach consensus. All of that is only possible if the platform meets the strictest requirements of quality,” the panel found. Switzerland is once again an example of utmost reliability, the Swiss clockwork more than just a cliché, but rather a role model for the rest of Europe and beyond.
More Information: www.sbb.ch/en