This is the one side of value creation from beekeeping to honey marketing. The small one. A completely different side – the big side, as it were – looks like this: Around 80 percent of the up to 3,000 agricultural and wild plants native to Germany alone depend on honey bees as pollinators. Accordingly, more than 85 percent of agricultural yields from crop and orchard cultivation depend on bees as pollinators.
According to the nature conservation initiative bee-careful, the economic benefits of pollination by bees reached a value of 265 billion euros globally in 2015.
According to other sources, such as the German nature conservation association NABU, the value is estimated to be nearly twice as much. Almost half a quadrillion euros. This is why bees – in addition to swine and cattle – are considered to be one of the most important farm animals in the world, indispensable for our entire terrestrial ecosystem, and, in critical areas, essential for global food production.
When, in May of this year, as part of a joint campaign with NABU and the Lower Saxony Ministry for the Environment, the retail group PENNY removed all products from the shelves of one of its stores in Hanover that would no longer exist without bees, most customers visiting the store in the Langenhagen district were initially speechless: coffee, kiwis, cherries? Gone. Frozen pizza, chocolate, skin care creams, and deodorants − all products that contain canola, olive, or sunflower oils were “out”. Around 60 percent of the 2,500 various common products one store carries were not available. Almost two-thirds of the shelves were empty. Even PENNY COO Stefan Magel was affected: “I was shocked when I saw the list. It’s very hard to imagine.”
Is a hive not gaining any weight over a number of hours? Is the number of flight movements decreasing significantly? Is the temperature in the brood nest rising to heights that are dangerous for offspring? BeeAnd.me alerts beekeepers using predictive analytics to react to unwanted events in a timely and targeted manner, much like a baby monitor for bees. “The fact that beekeepers are alerted in this way to any potential indicators of disease in their colonies very early on allows them to take anticipatory, targeted action to prevent the potential loss of an entire colony,” explains Patrick Köhler. The innovation manager of T-Systems is the project owner of the Digital Beehive and is responsible at T-Systems’ Munich Innovation Center and the Telekom Group headquarters in Bonn for the construction of two functional exhibits with, currently, twelve real hives that will be presented to customers.
While the Telekom partner Microtronics provides hardware, software, and defined interfaces for data transmission, “the cloud-based system evaluates and analyzes the data,” says Köhler. “Health analysis and sound pattern evaluation, that is, data mining and machine learning, are core areas of expertise at BeeAnd.me.” In addition to accurately measuring the quantities of honey produced, the system also allows beekeepers to determine when the entire hive is completely inside the digital beehive, to specifically apply beekeeping treatment concepts, such as mite prophylaxis, and to sustainably manage the health care of the bees.
Environmental conservation and animal welfare supported by IoT and the cloud, sensors, data and networks, honeybee hive welfare, and the sustainability strategy practices throughout the entire Rewe Group: PENNY’s “Silent Spring” campaign in its Hanover supermarket certainly contributed to raising awareness of these important topics. To the same end, Dr. Gerlind Lehmann, Professor for Evolutionary Ecology at the Humboldt University of Berlin, is already developing “a nationwide and uniform insect monitoring program, which will allow us to quickly develop strategies to halt and reverse the trend of declining biodiversity among our insects.” A goal to which the Digital Hive can contribute.