Open Telekom Cloud as basis for innovative sales intelligence
Implisense is a Berlin-based start-up that uses B2B sales intelligence to open up a new dimension in customer relationships. The start-up creates tailor-made company profiles from analyses of big data with visualization of the customer information. The Open Telekom Cloud offers the company valuable benefits in terms of operation. Not to mention significant cost savings while ensuring enhanced IT security at the same time.
„Working with T-Systems is a new experience for us. The fact that an expert contact is always on hand to deal with every problem is extremely helpful for development.“
Hannes Korte, CTO Implisense
Implisense has its own database with more than six million company profiles in Germany and the United Kingdom. Ideal customers are identified with the aid of big data analyses and transferred by Implisenseto customer CRM systems. This innovative business tool required a high-performance infrastructure in the form of storage and processor capacity and consequently continual investment in hardware. Rapid company growth was a further factor, which demanded high scalability of the infrastructure. The constant demands by customers for optimum IT security added to the market challenges. After all, CRM data is extremely sensitive. Implisense therefore set out to find an experienced partner who could offer the ideal, secure infrastructure as a service for its business.
Implisense together with Open Telekom Cloud is the model of success
Implisense now sources its capacities – computing power, memory and network access – from the Open Telekom Cloud on a demand-driven basis in the form of Infrastructure as a Service (IaaS) using the OpenStack architecture. The start-up's employees have secure access via the user-friendly portal with its integrated password function. Compared to former times, Implisense now has considerably enhanced security while maintaining the same performance levels with cost savings of around 20 percent. Investment costs for new hardware are obsolete, thus freeing up budgets for the enhanced development of the innovative software. The personal support offered by T-Systems as an experienced partner also acts as a catalyst in this regard. The fact that the data is located exclusively in Germany and is subject to all requirements of the German data privacy guidelines, was a USP for the customer according to Implisense management.