Soccer fans – whether in the stadium or watching at home on TV – will soon enjoy an app that puts match-related graphics, videos and animations right at their fingertips. The app utilizes reams of unstructured data generated by the SAP HANA platform during the match – including passes, player movements, distance covered, and shots on goal.
The German national team benefits, too – coaches leverage SAP Match Insights, a powerful tool for analyzing tactics and player performance. And clubs and associations may, in the future, be able to harness the technology to create real-time CRM – for example for ticketing, the fan shop, spectator management and social media channels.
77.7 m data points on player and ball positions are processed by SAP Match Insights every hour.
The German national team harnessed a prototype of SAP Match Insights to prepare for the World Cup in the summer of 2014. During training sessions, sensors in the ball and in players’ socks transmitted 4,200 data points per second into a database. These facts and figures were used in the development of the prototype, and the information was synchronized with video to aid in tactical analysis. Additionally, coaches were able to view each player’s metrics in real time, and could import data from third party providers to prepare for their next opponents. During the tournament in Brazil, the German national team used this system heavily – to resounding success.