With a scalable IT infrastructure from the cloud, Weltbild provides the framework for a digital business model.

Cloud computing – Weltbild’s future

While in the process of adopting a primarily-online business model, Weltbild was forced to declare bankruptcy. The publishing group has 10 million customers across Europe, three million products, approximately 150 bricks-and-mortar shops, and one of the continent’s largest online book stores. However, the shareholders were unable to agree on strategy.
In order to survive, a cost-effective and scalable IT infrastructure was needed – and fast. In fact, the company was required to vacate the legacy data center in Augsburg within six weeks. The data and applications for critical online shops were migrated to a cloud in a data center in Bavaria; the remaining back-end systems were moved to Hesse. This marked the first milestone: a huge reduction in IT costs.
Increase in load of 600 % During busy periods, such as Christmas, order volumes can skyrocket by up to 600 percent. Weltbild’s new IT infrastructure is easily able to handle these peaks.
Previously, the IT infrastructure had been pushed past its limits; now, it had become scalable. It is dynamically delivered from a vCloud, allowing it to handle peak loads, such as a six-fold increase in business during the Christmas season. Resources are provisioned immediately, in line with changing needs; clearly defined SLAs and a high-performance twin-core data center guarantee availability of up to 99.9 percent. Weltbild no longer has a diverse server land scape – they enjoy state-of-the-art, cost-effective, uniform infrastructure, including the assets needed for their online shop.


Requirements_ The Internet and e-commerce have put immense pressure on Weltbild’s business model. The situation was exacerbated by the simultaneous pursuit of multiple large-scale projects and a failure to make the right strategic decisions at the right time. This ultimately led to bankruptcy in January 2014. To survive, the company had to take rapid, radical action, including drastic consolidation and cost cutting. Migrating their online shop to a cloud was one of the steps taken.
Benefits_ Weltbild is able to immediately slash costs, and is better equipped to manage its growing e-commerce activities. The new, scalable infrastructure can accommodate fluctuations in demand – for example during the Christmas season, when order volumes increase by approximately 600 percent. What’s more, the infrastructure boasts availability of up to 99.9 percent.


Requirements_ A race against the clock – after a 14-day preparation phase, only four weeks remain to migrate 200 business-critical online shop systems. These need to be transferred to the Dynamic Services for Infrastructure vCloud in Bavaria, and 330 back-end systems were relocated to Hesse. Furthermore, the highly heterogeneous legacy landscape with 530 systems has to be harmonized to deliver stable high performance.
Solution_ The online shop and back-end systems are migrated to the cloud on schedule. The test and production environments required over 1,000 CPUs and up to one terabyte of RAM. New resources are now provisioned in seconds. The systems are managed via a self-service portal, and all 150 bricks-and-mortar shops are connected by a stable, high-performance WAN.
IN SHORT: Today a scalable infrastructure from a cloud enables cost savings, helps stabilize
Weltbild’s position, and provides the framework for a digital business model.
T-Systems International GmbH

Headcount: 6,800
Headquarters: Germany
Revenue 2011/2012: 1.59 bn euros
Scalable IT infrastructure
200 systems were migrated to a highly dynamic DSI vCloud in Bavaria, to serve as a testing and production environment for the online shop. 330 back-end systems were relocated to a demand-side management (DSM) platform in Hesse. A high-performance Gigabit Ethernet network ensures the systems for 10 million customers and 3 million products work smoothly and reliably.
Transformation in 6 weeks