The diversity of advertising constantly opens new opportunities to reach existing and new customers. Promotional advertising is still one of the most popular ways. But where do the customers come from and which road leads in this case “to Rome”?
The desired effect can only be achieved by correctly addressing advertisement. Motionlogic provides valuable information for the outdoor advertising area, makes your advertising campaigns more effective and optimizes used budget.
You will clearly benefit from knowing about your customers’ origin. Do your customers live in surrounding districts or far off? Which way is most commonly used and are billboards positioned on this way?
Especially the performance of advertising pillars and billboards can be optimized by analyzing movement directions and speed. This particularly applies to digital advertising media, which enable an optimal customer approach by socio-demographically segmenting each location and time period. Furthermore, analysis of long-term data helps to compare advertising spaces in the public area. Motionlogic supports your whole advertising campaign and optimizes your advertising budget.