With the introduction of the FashionTAG as an electronic price tag for clothing, a large department store chain has made a start with the digitization of commerce: The digital labels, which can be customized at the touch of a button, not only support store personnel, but are also the perfect link for an omnichannel strategy, which the company uses to optimally link its stores and online sales channels.
With the FashionTAGs, we are creating a completely new kind of omnichannel shopping experience for retailers. The new digital services not only benefit its customers, but also its employees. Labeling at the touch of a button not only saves time, but also allows consumer behavior to be guided easily.
Alexander de Poel, T-Systems
The company relies on a clear digital strategy to differentiate itself from the competition with optimum services and efficient internal processes. With individual price adjustments for individual articles, department store chains want to react even faster to market conditions. Until now, relabeling has involved a lot of manual work for the employees. What's more, articles could not be repriced specifically. A second challenge is being able to find specific items in the department store; at the same time, the current inventory should be visible at all times at the push of a button, in order to be able to implement an effective omnichannel strategy.
The company is using 50,000 FashionTAGs as electronic price tags. A typical IoT scenario for digital commerce. Each individual price tag - and therefore the associated item - can be individually identified. At the same time, the linking of articles with the ERP system gives the department store chain complete transparency over the inventory. This means not only knowing how many items are available in which size, but also where exactly they are located.
Online stores and stationary trade access the same database. The digital price tag therefore enables an omnichannel approach: Customers can obtain information or make purchases online and collect their products from the store or have them delivered. But the system also gives customers a better customer experience the other way around: Anyone who has found what they are looking for in the store will be able to avoid the queues at the checkout by paying via a store app. At the same time, those responsible are given the opportunity to dynamically adjust the prices of certain items and item groups in line with customer behavior within a matter of minutes at the push of a button, therefore promoting more sales.
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