A live event "in virtual space"? Nothing new in times of corona. But a live event in a truly virtual space, with lifelike avatars, breakout sessions via zoom, and the possibility to teleport to a virtual island? That’s truly something new.
We have recently started conducting virtual workshops with our customers in this digital, three-dimensional walk-in replica of our real innovation center in Munich. This gave birth to the idea of using this environment to prepare our sales colleagues for the second half of the year in a special setting. In addition to the technical possibilities, the virtual innovation center also offers a social component that is missing from conventional collaboration tools. It started with Bernd Wagner's small team from SVP Sales Germany welcoming the participants with their "social avatars". The ability of our technology partner doob to scan people in real life and then allow their virtual double to interact in the innovation center in 3D creates a special atmosphere. All 170 colleagues were connected via the meeting tool Zoom.
Of course, the social gathering at the end of these events should still take place. To do this, we simply beamed the avatars from the virtual innovation center to a beach club on a virtual island; everyone else could participate via zoom. A wine tasting with two sommeliers was waiting here for the kick-off participants, whom we had of course provided with a wine care package in advance via a delivery service. This event was a successful dress rehearsal of how our virtual innovation center can be used for collaboration with customers, partners, and employees: as a platform that unites various communication technologies, and simultaneously a space for social encounters.