Almost nine zettabytes of data will be stored by 20241 – an inconceivably large amount of information. Much of it is already hidden in documents and applications or completely unstructured in e-mails, pictures and videos. There is enormous potential here for greater efficiency or even for completely new, data-driven business models with artificial intelligence. But many companies do not have an overview of the available data - and thus miss many opportunities.
The more data companies collect from different digital sources, the greater the uses they can put it to. Data-driven companies have recognized this and have firmly anchored AI as DNA in their corporate strategy. Their focus is on intelligent data analysis. With predictive analytics, future events can be predicted, their immediate impact on the business can be predicted and the processes involved can be handled accordingly.