Social collaboration is driving the demand for cloud services
Social collaboration – a connected collaboration of people on projects or teams supported by collaboration tools – is not just a question of technology. The Generation Y, which has grown up with smart mobile devices and considers electronic interaction to be a part of everyday life, has long used collaboration platforms and specific communications channels as standard tools in their day-to-day work. This generation sees it as socio-cultural development of communications behavior and work methods of the people working on joint projects.
After all, social collaboration changes the way we work. For the generation Y, work is not automatically associated with one fixed location. What counts is getting the right results at the right time. A Cisco study shows that around 40 percent of generation Y members surveyed would accept a lower salary if the employer provides a high degree of flexibility regarding the workplace as well as the relevant devices and applications.
The IT must support mobile teamwork
Smartphones and tablet PCs have long become part of everyday working life. The Generation Y expects to be able to access the company IT systems on the go and at home just as easily, and to work just as productively, as at the office. Regardless of where they are currently working, employees videoconference with customers, suppliers and project teams. To solve specific problems and carry out projects, companies form temporary teams with members who have never met in person and are spread around the globe.
Faster decisions through social collaboration
Trust in collaboration tools – particularly among the younger people surveyed – is apparent in a YouGov study on behalf of Citrix conducted in November 2014. Two-thirds of 18 to 44-year-olds among 655 decision-makers in small and medium-sized German companies have no doubt that collaboration technologies are helpful to small and medium-sized enterprises (SMEs) in expanding their international business. They ultimately simplify teamwork at companies of all sizes and in all industries. What’s more, social collaboration facilitates and accelerates decision-making and makes it possible to utilize existing resources more efficiently.
Security risks are increasing constantly
Social collaboration from the cloud also supports two other requirements that are being scrutinized in existing IT landscapes: security and costs. The number and quality of attacks on company IT systems are constantly increasing. Companies without their own security specialists in the IT team, in particular, face problems keeping out hackers and their increasingly sophisticated methods. In contrast, applications from the private cloud benefit from the complex measures T-Systems employs to protect data centers, networks, applications and data against attacks.
The cloud reduces application TCO
The financial benefits of the cloud only become fully apparent when the TCO (total cost of ownership) of a solution from its purchase, including operating and service expenses is considered. Companies often underestimate the effort required solely to correct errors and to regularly service an application over its life cycle. In contrast, when workplace software is purchased from the cloud, these services are provided at a fixed price throughout the term of the contract, without any hidden costs.
Collaboration and communications from the cloud
Of course, the successful implementation of social collaboration requires the support of the employees. But it also demands defined rules for using the provided applications, a targeted strategy and technologies that provide optimal support for social collaboration. Moving to the cloud is the first step. Dynamic Services for Unified Communications, Dynamic Services for Collaboration and Dynamic Workplace offer the crucial flexibility and cost-effectiveness companies need to improve their long-term efficiency and productivity. The more mobile and spread out a company’s workplaces become, the more they will benefit from solutions in and from the cloud.