Björn Radde is Vice President of Digital Experience at T-Systems International - one of the world's leading vendor-independent digital services providers. Before joining T-Systems, he was Director of Digital Experience at Sabre and Vice President of Digital Marketing at Trust International. In this role, he was responsible for all digital marketing products of the company worldwide. Previously, Björn was Director of Digital Marketing & E-Commerce at Okanda, an internet startup in the meeting's business, and Head of E-Commerce at the Steigenberger Hotel Group. After studying economics focused on online marketing and e-commerce, he worked at T-Online International AG and later at Deutsche Telekom AG within the Products & Innovation business unit.