What might at first seem trivial actually has a big impact: because the digitized distribution process not only saves UFA a lot of money, it also protects the environment. Previously, at the end of each day of shooting, courier services and production drivers transported the raw material on hard disks between locations all over Germany and the post-production facilities by road. "These are tens of thousands of kilometers that we want to eliminate in the future with our new full-cloud workflow. It also increases overall efficiency and production speed," says Ernst Feiler, Technology Director at UFA, "And that’s all without our employees having to change the way they work.”
That’s because, after every shoot, the crew plugs the storage media from the film cameras into a network-attached storage (NAS). Previously, the NAS was then picked up by a courier and taken to Potsdam. In the future, however, the NAS systems can simply stay put at locations with suitable connectivity – and transfer the data into the Open Telekom Cloud via the internet.
Deutsche Telekom will certainly also be our partner for future cloud projects. Because we can expect reliable, fast and highly available technology from them. And, what's more, they are competent partners at eye level who reliably meet any legal requirements of the GDPR.
The film industry is undergoing one of its biggest upheavals since the invention of color television. With more and more people consuming video content on the screens they carry around with them, the value chain is increasingly moving to where the audience is already: the cloud. It’s a development that UFA GmbH is well aware of: The German market leader in film and television production has already been digitizing its value chain for the past 10 years.
The Potsdam-based company’s next step is to distribute raw material via the cloud. Film material that is shot at different locations during production – such as at outside locations or film studios located far away – is currently still transported to the relevant post-production sites by courier. In the future, some of that data will be automatically transferred directly to the Open Telekom Cloud via the internet. All those involved in the process, such as the editors who turn the material into finished clips, will then have access to it.