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Smarter retail: Digitalization of trade

From “point of sale” to “point of experience” with New Retail

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Retail 4.0: IT trends and transformation in retail

AI, cloud and omnichannel

Artificial intelligence (AI) is the most important technological trend, followed by the cloud, omnichannel technology, analytics and mobile communication. The main areas of application for AI are predictive analytics, location-specific merchandise allocation, and image recognition technologies.

The cloud, SAP S/4HANA® and networks

Key parts of the IT infrastructure are given the highest investment priority by management when it comes to digital transformation. Along with the establishment of new network structures, the digitalization agenda includes cloud-based applications and the migration of system landscapes to modern architectural environments such as SAP S4/HANA. 

Omnichannel optimization

Core applications also focus on the renewal of the merchandise management system and the checkout hardware and software in the store. The majority of companies have already set up omnichannel strategies, which they are now optimizing and expanding.

Mobile solutions for employees

Retailers are looking for greater functionality for employees' mobile devices in order to facilitate access to time-critical information and to be able to actively exchange information with the headquarters, other stores and colleagues in their own store.

Future insights: how does data transform client relationships?

How do new technologies enable personalized shopping experiences across all channels? Tijen Onaran, founder and CEO of Global Digital Women, and Julia Martin, Head of Transformation Solutions at REWE digital, talk about this in the latest Future insights episode.

Inspire customers with data analytics

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Megatrends have a massive impact on retail. Changes such as increasing sales on the Internet, omnichannel shopping, new business models, anything-anywhere-anytime, and smart stores have customers wanting to be inspired by retail and products. Data is one way that companies can meet these customer expectations with precision. Systematically collected and evaluated data analyses can be used to make more targeted decisions: Which products excite people? What kind of service do customers appreciate? How should customer contact be individualized? Those who can answer these questions are able to create positive shopping experiences on the Internet and offline.

Digital from a single source: our solutions for retail

We support you in the development of your individual digital maps for headquarters, stores, and logistics with consultation services, digital solutions, and the management of these components. With our security solutions, we are also helping retailers to protect their online stores, customers, and company data from attacks. All your retailing needs, digital and from a single source.

Digitalization in retail

Would you like to benefit from digital innovations for stationary retail, logistics and production or for central business processes? We are happy to show you which solutions are ideally suited to your requirements and support you in modernizing your infrastructure. Get in touch!

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Trend book: Smarter Retail

What prospects and opportunities does digitalization offer the retail sector? Our Smarter Retail trend book provides answers to these questions with numerous practical tips and best-practice examples. 

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