“If ChatGPT has so much global knowledge at its disposal, surely this AI can also develop a corporate sustainability strategy?” stated a participant at our Co-Creation Advisory Boards for Sustainability. This expectation doesn’t come as a surprise. Since ChatGPT passes bar exams, writes speeches, and even software codes to control machines. But can the AI-based language model also cut it as a sustainability consultant?
ChatGPT – also known as the Chatbot Generative Pre-trained Transformer – inspires and scares people in equal measure. For some, it’s a revelation, while others are concerned about fake news and job losses. This is because the large language model has been trained using millions of texts from the internet, social media, online forums, books, and newspaper articles and writes in a surprisingly intelligent way. The interest in using ChatGPT for sustainability issues is understandable. It shows us again how much pressure industries are under. For too long, management has had to hazard guesses regarding emissions and corporate responsibility reports due to a lack of relevant data. Companies often use “average figures” from external sources like those from the Carbon Disclosure Project. And at the latest since the provision to record emissions across the entire value chain (Scope 3), everyone is desperately searching for quick and easy solutions and consultations.