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Automotive OEM: The AI avatar as a sales trainer

OEM implements new training concept with AI services from AWS

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AI-based avatar operated and hosted on AWS

The automotive industry is undergoing a profound transformation toward software-defined, electric vehicles. The contribution of digital components to a vehicle’s overall value is steadily increasing. Like its competitors in the automotive industry, a European OEM is closely monitoring advancements in digitalization to stay ahead of emerging trends and opportunities. What added value can artificial intelligence bring, for example? How can it generate competitive advantages, enhance efficiency, or empower and support employees?

Customer pain points

  • Need for innovative training concept at OEM
  • Existing classroom training courses are too inflexible, cost-intensive and difficult to organize
  • Limited availability of trainers
  • Individualization of training courses

How T-Systems solved it

  • Development of an AI-based avatar operated and hosted on AWS
  • Natural language processing (spoken word for interaction with avatar)
  • GenAI: Large Language Model (LLM) from Amazon Bedrock
  • Enrichment of the LLM via RAG (Retrieval Augmented Generation)

GenAI is ideal for efficiently implementing innovative, interactive training formats. With the AWS-based avatar, we have created an easily reproducible solution for sales and marketing.

Artur Schneider, AI expert, T-Systems International

Business impact

  • Flexible, individualized learning
  • Efficient implementation of training courses (independent of time and location)
  • Complete service from a single source
  • Fast realization

Download our success story

Introducing the AI-based avatar with AWS resources

Implementing innovative, interactive training formats with AI services from AWS.

(PDF, 387.7 KB)

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