Fields of digital innovation: AI / ML

Machine learning (ML) and artificial intelligence (AI) technologies can be used to address many of the identified targets of digital innovation

03. January 2023Karsten Leclerque

How can Machine learning and artificial intelligence be used to address targets of digital innovation?

Machine learning (ML) and artificial intelligence (AI) technologies can be used to address many of the identified targets of digital innovation, namely improved customer experience, security, efficiency, and sustainability, by complementing human abilities in a variety of areas, such as perception and understanding, reasoning and problem-solving, learning an, and interaction with the surroundings and with people. The fields of application range from robotic process automation (RPA) and robotic desktop automation (RDA) to expert systems, chatbots, assistants, and autonomous systems such as industrial robots and cars.

AI and ML system solutions with IaaS providers


As a consequence, the adoption of ML and AI has seen a massive increase across all industries in recent years; more than half of the decision-makers surveyed confirmed that their organization had already implemented their first AI and ML systems solutions. 

AI and ML offers great accessibility

Field of Application

As there is a shortage of skills relating to artificial intelligence and machine learning systems, more and more ready-to-use building blocks, such as for image and speech recognition in the cloud, are being offered, enabling developers with less specialized knowledge to integrate machine learning and AI technologies into their applications. At the same time, low-code offerings increasingly address subject matter experts such as data scientists or ML specialists without extensive programming skills. In addition, core applications and SaaS solutions are increasingly infused with advanced analytics, machine learning, and AI.

Field of application

Also in the ML/AI space, analysis of customer behavior and digital assistants, i.e. customer experience and service, were among the most frequently addressed fields of application. In addition, respondents mentioned various further application areas for machine learning and AI, including highly specialized ones:

How can AI and ML help your business?


Nevertheless, despite the recent surge in new AI initiatives, companies often struggle to scale up solutions. Given the various current crises, organizations are expected to reduce costs, which is why the use of ML and AI tools to enable optimization and automation will accelerate in the short run. AI-enabled solutions can help to analyze large amounts of data from various sources and improve efficiency in processes related to supply chains or production and operation. This allows companies to reduce their energy and resource consumption. In addition, increased automation not only helps to increase efficiency and reduce failure rates, but also to mitigate the omnipresent skill shortage.

About the author
Karsten Leclerque

Karsten Leclerque

Head of Infrastructure & Cloud Services Practice , PAC

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