E-commerce, a new generation of customers, social trends, and then Corona: store-based retail is going through a rough patch and has to come up with new ideas for defending itself against the rise of online retailing. Especially since customers still want to do their shopping in a branch and store. Stores are flagships for retailers and important points of contact with customers. However, the shopping experience needs to change, largely with the help of digitalization. We offer digital solutions to bricks-and-mortar retailers for digitally enhanced shopping experiences and more flexible in-store operations. After all, the use of digital technologies can significantly shape customer loyalty and customer service.