Megatrends have a massive impact on retail. Changes such as increasing sales on the Internet, omnichannel shopping, new business models, anything-anywhere-anytime, and smart stores have customers wanting to be inspired by retail and products. Data is one way that companies can meet these customer expectations with precision. Systematically collected and evaluated data analyses can be used to make more targeted decisions: Which products excite people? What kind of service do customers appreciate? How should customer contact be individualized? Those who can answer these questions are able to create positive shopping experiences on the Internet and offline.