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EuroCIS 2018

27 Feb - 01 March 2018 | Düsseldorf, Germany

Digitization: from hype to practice

EuroCIS 2018 - Fresh Retail Now! Discover the new. Embrace the new.
Technology never sleeps – the organizers of EuroCIS 2018 know that technology is revolutionizing the retail sector in ever-shorter innovation cycles. Retailers have long realized that they have to stay wide awake when it comes to digitization. The opportunities are within reach. It's not for nothing that more than 11,000 international visitors are expected to attend "The Leading Trade Fair for Retail Technology" once again this year. With some 20 percent more exhibition space than last year. 450 exhibitors from 26 countries will offer evidence for the ongoing revolution.
Yet revolutions are loud and wild at first. Deutsche Telekom's booth and its partners Wirecard and RealCore Group will help retailers navigate the jungle between hype topics and practical innovations. The motto: "Fresh Retail Now! Discover the new. Embrace the new.” promises inspiration for retail companies for classifying innovation topics and harmonizing them with their current situation. T-Systems offers the necessary implementation and operating skills. 

The interplay between customer and data journey

Deutsche Telekom has added the data journey to the Customer Journey, as custom-tailored communications with the customer. Both worlds intermesh seamlessly. Retailers can get to know their customers and their needs and delight them with appropriate offers, while at the same time optimizing process flows in stores and in the entire merchandise logistics chain. The exhibits presented by Deutsche Telekom at EuroCIS 2018 once again feature innovation highlights for perfect interaction, with a smooth transition to the back-end systems.

From IoT to SAP and cloud computing

The customer journey begins in the store, where customers encounter multiple digitization solutions. Their smartphones connect to shopping carts. In-store navigation directly to the desired products saves time. Electronic labels on the products show the available sizes and much more. Shelves automatically provide information on products and special offers. It is now possible to pay directly alongside the shelves. While the customers' needs are met efficiently on premise, the data processing and staging are already running at high speed in the background. For instance, tracking the customer behavior, including applicable analyses. Smart platforms are used to merge the customer, sales, and inventory data in a single location. From this end-to-end view, customers can be addressed individually across all channels. Another highlight for trade fair visitors is the fridge in the Internet of Things, which reports its technical status independently and initiates a maintenance call before breakdowns occur. The innovative Branch Connect Next Generation Management offers practical self-service for retailers as a combined provisioning and monitoring system.
At the EuroCIS, from February 27 to March 1, 2018, Deutsche Telekom will demonstrate a wide range of solutions live from its extensive, one-of-a-kind retail portfolio.
We look forward to receiving your registration and seeing you at our booth.
Fresh Retail Now!

Topic highlights in detail

Customer Journey
Knows its way around: My friend the shopping cart.
Smart, personalized, and predictive – the new shopping cart can do much more than just help customers transport their purchases. In the first step, the customer scans the QR tag on the shopping cart with a mobile app. The smartphone app instantly links the smartphone app with the e-paper display on the shopping cart. Push messages now give customers all the relevant information, such as their shopping lists, favorite products, and personalized special offers. The cart is tracked on its way through the market, enabling the delivery of department-specific notifications. The display lists recommended articles in each merchandise zone. The app also updates the shopping list constantly. An electronically received coupon can be redeemed at the POS, for example. Once the customer leaves the shopping cart and the store, the connection is dissolved. And the cart is ready for the next customer.
Navigation in the third dimension: virtual guides.
The digitization of indoor spaces opens up entirely new possibilities for customer navigation within stores. The photo-realistic 3D mapping of stores, exact to the centimeter, creates a GPS for indoors and enables options for interactive, location-specific services. Retailers can guide their customers through stores actively, for example, pointing out promotions and special offers, identifying customer preferences, and can even link the solution with a web shop for a fictional shopping experience. It's just that easy.
Electronic labels: Retail information.
The Smart Tag is the first electronic label that is supplied directly with information from the retail system. It enables dynamic price adjustments at all times, depending on specific sales and whether situations – without requiring manual staff effort in the stores – and optimizes both sales and profit margins. Smart Tags make pricing flexible. Where discounts were previously only possible for entire product categories, they can now be assigned to each individual article. It is also the ideal medium for customer interaction and for providing all information to support a purchase decision as a special service. Everything customers might want to know, from available product variants to product information and matching additional offers, can be displayed through central controls. Customers can also order out-of-stock products via QR code, for home delivery or pick-up in the store.
Next-generation omni-channel: welcome to the customer's mind.
What does the customer really want? Which product information will help him decide? Where are there gaps on the shelves? The IoT goods shelf packs a lot of intelligence into small sales and promotion spaces. As soon as a customer approaches the shelf, the shelf draws the customer's attention and prompts an interaction. Sensors detect which products are removed from the shelves and whether there are any gaps in the inventory. The targeted retrieval and presentation of product information on digital displays ensure captivating content. If a customer needs personal assistance, he can simply call an employee from the shelf. In addition, products can be reordered automatically through the integrated online shop. T-Systems supports you with consulting, design, integration, secure operations, and further enhancements. In short, from end to end.
More than just a mobile POS: terminal for a shopping experience without borders.
With Smart POS services, including the technical infrastructure from Wirecard, retailers can not only accept payments, but also use a broad spectrum of services on the same device. To do so, the retailer simply approaches a terminal in the store, as usual, and can then book additional services from the app store as needed. From mytaxi for booking a ride home for a customer to specific POS systems, everything can be used on the same device. A conventional terminal turns into a tool that supports the staff effectively in providing better customer service. Smart POS helps retailers master the challenges of the current age. In addition to payment acceptance, Wirecard also grants access to the entire product catalog, even if the goods aren't available in-store. Employees can reorder from the central warehouse effortlessly and even initiate goods delivery on the terminal.
Data Journey
Accessing the future: an app instead of keys and access.
Whether roller doors, delivery safes, sliding glass doors, or parking spaces: retail stores have many places where access is restricted. As such, the problem is multifaceted: no staff available at delivery times; delivery drivers can change at short notice; large stores require many doors to be opened and locked at the same time. Employee areas should only be accessible to employees. Parking spaces are empty outside of opening hours. Mobile Identity & Access gives retailers one central solution for all these needs, with an app and secure token: drivers can use the digital key to open the receiving area; sliding glass doors can be opened and locked centrally; employees are granted access to private areas automatically; parking spaces can become VIP spaces or rented out. Your benefit: secure access to a variety of spaces is granted automatically, only to authorized parties and only during defined times. To say nothing of potential additional revenue sources, for example, from renting parking spaces.
Connect stores flexibly: with fast future changes in self-service.
Store networking will reach a new level of transparency and flexibility in mid-2019 (projection). With the innovative Branch Connect Next Generation Management, a combined provisioning and monitoring system will be launched. The planned self-service features will enable retailers to make the required WAN changes themselves, quickly. The solution is based on an engineering and automation platform for the production and operation of complex, powerful VPN services. In other words: Branch Connect Next Generation Management will better automate network-related services and support a transition from today's manual configuration adjustments to software-defined networks.
Smart label: multi-channel functions connected to the heart of an SAP Retail architecture.
With its consistent focus on the customer, the new SAP Retail architecture will make omnichannel and cross-channel communications an end-to-end process – making greater added value a reality.
Examples abound in the many digital solutions that add value for customers in the buying process, such as smart labels for the on-demand labeling of fashion articles and consumer products. SAP CAR merges and stages all the important information for customers, such as inventory availability over all channels, nearly in real time. All information about products, sales, inventories, and promotions can be retrieved across all channels, enabling multichannel sales analysis for retailers. Based on this information, sales processes can be tailored to customer needs even better than before. To support this, new features will be provided based on SAP CAR, such as an omnichannel promotion and pricing (OPP) module with integration in optimized prediction and forecasting systems. Hybris Marketing can send customer and product recommendations to customers in real time. The new S/4HANA platform enables a refocusing of the standardized core processes – customer-specific needs are integrated with the SAP cloud platform. The new IT system landscape provides maximum flexibility and agility for modeling future business requirements.
Please check me: The fridge that reports its status autonomously.
If refrigerators can be maintained based on its actual status, instead of using regular maintenance intervals, you can save time and money. To facilitate this, the smart fridge is equipped with sensors and connected to the central IoT platform. Condition monitoring shows the respective status on a display. By analyzing the sensor data, the manufacturer can detect when and where maintenance is needed at an early juncture. As a result, an alert is sent before any real problems occur, to say nothing of breakdowns. Predictive maintenance enables proactive response, preventing damages. Adding the artificial intelligence of Smart Monitoring makes the solution even more effective, identifying any deviation from the normal state and enabling exact forecasts. The alerts can even be used to trigger additional processes, such as automatically booking a service technician: please take a look within the next two weeks.
Technology that never sleeps: predictive service atuomation in retail.
Whether refrigerators, cash registers, or other devices in stores: whenever a pending technical breakdown is diagnosed and needs to trigger an automated process, ServiceNow is the ideal platform. With its intelligent automation engine, it orchestrates company-wide service processes. ServiceNow manages a wide range of data, for example, for refrigerators in stores, together with their incident tickets and incurred costs. One example of an automated process: the store manager orders IT components for the POS system in the ServiceNow self-service portal. If breakdowns occur, a technician service is notified immediately to repair or exchange the defective devices. Thanks to integrated modules and application packages for business processes – such as facility management and HR service management – retailers can expand service automation in line with their specific needs. ServiceNow manages the relevant data for every user in real time, for easy retrieval. Custom, flexibly adaptable dashboards make sure the store manager has the big picture and all the necessary details at all times.
What smooth logistics look like today: discover more. Transport more reliably.
Real-time tracking of sensitive goods has become indispensable for a number of reasons. But most solutions are complicated, expensive, and inflexible. Shipment & Asset Monitoring makes it possible to track goods simply and with seamless documentation, including quality assurance. To do so, a small sensor-equipped device – the "bee" – is affixed to the goods. It monitors location, temperature, change of position, and pressure, among other parameters. The secure Telekom cloud analyzes and presents the data in real time, giving you full transparency on the situation of your goods. And all as an uncomplicated pay-as-you-go service that includes hardware, connectivity, dashboard, and customer service. You can keep your cool even for global shipments, because the system notifies you of any schedule deviations immediately.