Be it a successful business strategy, future-proof urban development or efficient marketing activities, sound information is critical to your company’s success. Motion Data by T-Systems is especially helpful when it comes to movement and traffic flows of potential target groups.
The diversity inherent in the advertising industry continuously offers new opportunities for reaching new and existing customers. Untargeted advertising such as flyers or giveaways is still one of the most popular forms of marketing. And yet – where are the customers coming from and, in this particular case, which roads “lead to Rome”?
Only companies who target their advertising effectively will reap the expected benefits. Motion Data provides useful information for outdoor advertising, makes your marketing campaign more effective, and optimizes budget spending. Motion Data measures visitor numbers, identifies traffic volume, and analyses where your customers have come from. Did they come from an adjoining quarter, or did they travel in from further afield? Which route do they use most frequently, what is the flow of traffic, and are there any advertising displays en route?
Analyzing visitor flow and traffic – as well as direction and speed – can particularly optimize the performance of advertising displays and billboards along a particular route. Especially when it comes to digital displays, customers may be optimally reached by segmenting locations and time periods according to socio-demographics. The analysis of long-term data help to compare billboards in public spaces. Motion Data supports your entire advertising campaign and optimizes your marketing budget.
The use and capacity utilization of vending machines at train stations and in public spaces are not just subject to seasonal variation. Local changes such as new competition, large events, or changes in surroundings may affect customer traffic and visitor flows. All of these will have an impact on the sales achieved from the vending machine.
Where, for instance, particular products have been bought less frequently than usual for several weeks, Motion Data data can help to find the reason. The combination of mobile network data, geodata, and socio-demographics can tell us whether the target group for the offered products is spending any time at the POS and which target group you may have failed to consider so far.
Customize your product range to match the relevant target group. This increases your chances of gaining sales. The more recent your data, the more efficient customization will be. At the same time, the data allow you to optimize maintenance times, so any outages can take place during quiet periods. Regular analysis of visitor flows and traffic intensity provides you with important insights about your business. A reliable basis of data allows you to adapt flexibly to impending events and public holidays.
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