Valentine’s Day 2022 couldn’t have been a better day to launch the magnum opus, which combines an eye for the business of its customers with a love of digital technology and a passion for the nature. In impressive images, the Brand Movie takes the leap from the present into the future.
The film, produced with the latest digital technology, convincingly communicates the importance of state-of-the-art digital technology for the future of all of us: this is how the medium becomes a message in a creative way.
Dennis May, Chief Creative Officer, Publicis Groupe Germany
The movie was produced in the Hyperbowl, near Munich, together with Stereo Films and Harun Hazam as director. In the Hyperbowl, the traditional green screen was replaced by a huge LED wall. The LED wall shows the scene as a 3D projection in real time from the camera’s perspective and thus becomes a window into worlds that seem amazingly realistic. This also means more creative freedom, more control, and less time in post-production. As Harun correctly points out: “In a studio like this – the digital studio Hyperbowl – we combine real life situations with a touch of the future.”
Experience how real and virtual worlds merge with a “behind the scenes” glimpse into the making of the T-Systems Brand Movie, here.
The Brand Movie was also recently mentioned in the magazine Horizont.