Deutsche Telekom aims to significantly increase its market share in small- and medium-sized business customers with standardized ITC solutions from T-Systems.
It's an ambitious target: Deutsche Telekom wants to increase its IT revenue from small and medium-sized enterprises (SMEs) by € 600 million by 2018. The IT share of total revenue in the SME sector currently stands at just four percent. "One of our four strategic directions for the years ahead is dedicated to business customers. We want to become the leaders in this market segment in Germany," explained Reinhard Clemens, Board of Management member for T-Systems, at the opening of CeBIT 2014. In addition, Deutsche Telekom is investing extensively in integrated IP networks, aiming to offer the best customer experience with its products and services, and develop new solutions that are then made ready-for-market together with partners.
Undigitized means out of the running
General market trends clearly point to Deutsche Telekom. Companies want to make their business faster, more mobile and streamlined with modern IT. "The digitization of the economy represents the biggest industrial revolution in the last two decades," Clemens said in Hanover. Those who don't ensure their company keeps up with digitalization would soon be out of the running, he went on. The economy is looking to mobile solutions, cloud computing, machine-to-machine communication, big data and collaboration. "These trends are very much in our favor. Deutsche Telekom and T-Systems are already leading the way for technology in these growth areas," emphasized Clemens at CeBIT. The T-Systems boss continued: "No-one covers as broad a spectrum as we do. That's why we're now rolling out T-Systems expertise in SMEs, too."
Made in Germany provides competitive edge
Small and medium-sized enterprises want simple, flexible and affordable solutions. This is accompanied by major security requirements, which T-Systems offers with its three certified high-security data centers in Munich, Frankfurt and Münster/ Bielefeld. The largest cloud data center in Europe is currently being built in Biere by Magdeburg. "Even American companies now want to be on the platforms in our German data centers," says Clemens. In this way, they want to offer their business models in Europe under the strict German data privacy regulations, and win their customers' trust in the wake of the NSA scandals. Telekom and T-Systems have developed a wide range of security solutions in recent years, establishing a reputation as a reliable partner for cyber security.
SMEs benefit from corporate customer business
Digitization of their business models plays a key role for companies, whatever their size. The keys to success in this respect are IT platforms and cloud services. In its pioneer role, T-Systems has already invested in these consistently for several years and has standardized the technical platforms for cloud products. Whereas initially only large corporations were able to benefit from this, sufficient progress has now been made to allow these services to be made available to SMEs. The same advantages are offered to companies large and small: up-to-date IT at variable, affordable costs, without the need for long-term investments in hardware, for example. As a result, even SMEs can now afford solutions from SAP and VMware. Or PC workstations based entirely in the cloud, allowing employees to work from any end device with centrally-stored programs and data. In these scenarios, Deutsche Telekom assumes end-to-end responsibility, guaranteeing data privacy and data security under German law, from German data centers.