The growth of cloud technology has significantly altered the parameters of digitalization and increasing "cloudification", i.e. moving processes to the cloud, can be observed across all industries.
A recent PAC study of employees at major European companies from various industries shows that this creates the best conditions for innovation.
One of the most important findings of this study is that simply collecting and storing data is not enough!
Only by properly managing your data in advance will you be able to use it later to create value – to optimize existing processes, to improve IT systems or to develop entirely new business models.
A total of 88% of respondents therefore said they would like to make better use of their data by means of digitalization measures in order to harness the full potential of innovative technologies such as the Internet of Things (IoT), the cloud, and artificial intelligence (AI).
Having a solid database makes it possible to carry out analyses and forecasts that make a significant contribution to conserving natural resources and thus to greater sustainability – a goal that 66% consider to be important or very important.
The study also found that one key focus of digitalization is achieving greater efficiency and agility. In light of the complex economic situation and volatile supply chains, a total of 92% of those surveyed said that these points were among the drivers of their digital innovation efforts. It is also worth noting here that 87% consider improving their IT security to be central or important to their digital agenda, as the fear of external attacks on supply chains, business data, and production processes continues to grow.
This infographic shows the main fields of digital innovation: