Sustainability is no longer optional for companies but a crucial factor in survival and success. The benefits of incorporating sustainable practices go beyond the obvious environmental advantages. Sustainability delivers competitive advantages, like cost savings, better resource conservation, talent retention, and greater customer loyalty. But many companies find it challenging to implement sustainable practices due to limited knowledge and capacity.
As the EU aims to reduce greenhouse gas emissions to at least 55% below 1990 levels by 2030 and countries introduce more laws and regulations to improve sustainability in the business sector, sustainability is increasingly important for companies. Moreover, younger generations value sustainability when job seeking; 76% of millennials consider a company’s social and environmental commitments before deciding where to work. For businesses, the message is that green programs can lead to higher employee engagement and retention rates. And on the consumer side, 66% of consumers are willing to pay more for sustainable products and services from companies committed to reducing their carbon footprint.
At T-Systems, we recognize the importance of sustainability and the legal and ethical implications for businesses. That’s why I have worked on the ‘Green it!’ sustainability application for the Chief Tomorrow Officer program to help companies reduce the environmental impact of running their office buildings.
Conserving the earth’s resources is a crucial aspect that companies must address. However, the journey can be challenging, especially for small and medium-sized companies. The challenges increase further when focusing on office buildings to help meet green goals. We see numerous difficulties when implementing sustainable practices, from outdated infrastructure to limited capacity, expertise, or resistance to change.
The lack of knowledge and awareness of the latest sustainable technologies and methods is a significant barrier to implementing sustainable practices. Another major challenge is limited budgets and resources to invest in sustainable technology and activities. Furthermore, growing environmental regulations means that companies must accelerate their efforts to keep up with the times.
Green building is not about buildings – it’s about people.
Sandy Wiggins, Green builder