Webshop, ticketing or data analysis from the last game: digitalization found its way into football quite some time ago. Our client, a longstanding German club in the Bundesliga, also wants to utilize the digital solutions to enthuse fans and members with new business models. However, its on-prem infrastructure had so far thwarted this endeavor. We helped the club switch to Microsoft Azure which gave its IT team more time for value-enhancing tasks.
These days, football clubs are professional companies which, in addition to the sport, also focus on financial success. It's about TV viewing rights, transfer fees for players and merchandising, i.e. sales to fans in the online store. In addition to the major clubs, some of which are listed on the stock exchange, the Bundesliga also has many clubs with medium-sized structures. As in the case of our client, who employs a total of 150 staff. It's at the medium-sized clubs, however, where the size of the IT team tends to be more manageable. These smaller IT teams often find it hard to set up the required cloud competences to consistently adapt to innovations in the cloud.
In order to advance the digital transformation, those responsible in the club redefined its IT strategy a year ago. It quickly became clear what journey it should take: As a business enabler, IT should support the club to give the business more inspiration beyond the subject of sport – gaining it higher sales. What's particularly important for the club: expansion of the digital community and the development of competitive gaming and streaming technologies for e-sport.
The club achieves its goals with flexible and rapidly scalable cloud services. But before it was able to benefit from all the advantages of the cloud, it needed to master one or two more challenges. The IT operation has until then been performed on an on-prem infrastructure in a rented computing center. The IT team was primarily involved in looking after the Microsoft system landscape and taking on the patch management for Microsoft Windows server or regular upgrades for Microsoft SQL Server. These are time-consuming activities that defined the IT employees' everyday work and hardly brought any added value to the club.
They were looking for a cloud service that made these kind of activities redundant. This is where our experts came in. In order to find the right cloud solution, our experts analyzed the available structure with the help of T-Systems Cloud Assessment. They then set up a suitable cloud strategy in conjunction with the club and established a cloud journey to suit the requirements.