Recently at the innovation center in Munich: a customer enters our showroom with his project team, is received by the T-Systems colleagues and, after a welcome coffee, takes part in a 30-minute presentation on predictive maintenance. Sounds like a typical customer workshop. Up until this point, at least.
Wait a minute: teleportation? You read that correctly: This possibility does indeed exist – although admittedly (for the time being) only virtually. Together with the Düsseldorf-based start-up doob group, we have completely digitalized and virtualized our Munich innovation center in 3D.
For us, the innovation center is both a laboratory and a showroom. Using concrete showcases, creative sessions, and prototypes, we show you what we are working on day to day, what our partners are up to, and which innovative trends and technologies are currently being discussed on the market. We don't simply want to demonstrate T-Systems' innovation skills here: first and foremost we want to talk to the customer and, ideally, come up with a co-creation or rapid-prototyping approach together.
We have deliberately kept the technical barrier for the virtual tour low, since not everyone has VR glasses at home. The tour can also be easily accessed via browser. During the tour the participant is presented with many possibilities: wander around, turn around, talk and mute, clap – and of course interact with all virtual objects with a click of the mouse.
The room houses a number of large screens such as the command system, a large touch display. It serves as an oversized whiteboard; you can interact, draw, and show presentations and videos. We conduct creative sessions with our customers on the central collaboration board. It shows cloud-based applications and is a repository of ideas, a display for design thinking sessions, and a post-it wall all in one. This allows intuitive collaboration and the development of new ideas – even without VR display, simply in your web browser. On another screen we can show live videos from mobile cameras or bring in external speakers via video.
The customers and participants in workshops explore the center as avatars. We can create a generic image from a photo – or they can be scanned in completely in a doob store. This is done very quickly and each visitor controls their own personal avatar. Our employees are also on site with their virtual avatars; this creates a more personal atmosphere, almost like being there in person.