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EuroCIS 2019

February 19 - 21, 2019 | Düsseldorf, Germany

Digitization in our time – and in the future

EuroCIS 2019 – FRESH RETAIL LIVE! DIGITALIZED. SMARTLY INTEGRATED.
"The innovation of a time is always only the innovation of that current time. But technology never sleeps." Along this guideline, "The Leading Trade Fair for Retail Technology" connects the here-and-now and the future. At EuroCIS, around 500 exhibitors from almost 30 countries present a broad spectrum of innovative technologies to 12,000 visitors. Thanks to its growing importance as the leading international trade fair for retail companies, EuroCIS once again promises to be a magnet for top decision-makers. 
The future of digitization is difficult to predict. At the booth of Deutsche Telekom and its partners Wirecard and RealCore Group, it will be given a face. It will become tangible and feasible. Under the motto "FRESH RETAIL LIVE! DIGITIZED. SMARTLY INTEGRATED.", retail companies can receive assistance with the digitization of their business. And guidance is urgently needed, because the fundamental realization that competitiveness will dwindle without digitization and that something must be done now, and quickly, is not enough. What is important, is a partner who involves managing directors, technical managers, sales managers and marketing managers equally when it comes to finding solutions. Deutsche Telekom provides retail companies with comprehensive support combined with many years of industry expertise during their individual journeys towards digitization.

The triad of planning, logistics and sales 

At EuroCIS 2019, detailed insight into the closely interlinked processes of planning, logistics and sales will be available. Each measure has an impact on the other processes. The boundaries are fluid. Once everything is in place, the entire system can be optimized. Proper planning avoids delays in the supply chain. Intelligent sales solutions, which interact digitally with planning and logistics, improve processes and can even lead to a better customer experience across all channels. In Düsseldorf, Germany, Deutsche Telekom will demonstrate an interplay of coordinated solutions to achieve a successful omnichannel strategy. 

From blockchain to stores networked via IoT 

Those retail companies which document their supply and value chains automatically via blockchain will enter a new era when it comes to end-to-end safety. Another novelty here is the mobile intelligent store merchandise management by RealCore, which supports sales staff during movement of goods and thus frees up time for customer interactions once more. Additionally in stores connected via IoT, in which sensors on devices of all kinds report critical conditions early on, can ensure that no reverse vending machines are full anymore, or that paper bags are always available on baked goods shelves, which in turn will reduce stress. Payment via smartphone with the Seamless Shopping Experience solution by Wirecard also reduces strain on staff while improving the customer experience, because there is no longer any need to queue at the checkout. The app can also be used in combination with electronic labels, so-called smart tags, on products or shelves and with a digital shopping cart. A small revolution in the area of POS systems is entering the retail landscape with the MagentaBusiness POS system. This innovative solution from the secure cloud makes the switch to a modern, user-friendly system more than easy and affordable. 
Get advice at EuroCIS from February 19 to 21, 2019, and experience Deutsche Telekom's comprehensive range of retail solutions live. Take the strain off your staff and focus even more on your customers. Digitization is given a clear identity that is well worth seeing.
 
We look forward to your registration and your visit at our booth D58 in hall 9.
Fresh Retail Now!
When the digital voice assistant provides advice about your products, customer movements at your store can be controlled, and your system knows exactly what your customer really wants.

 

The highlight topics in detail

Planning
Network stores through strong highways
Networks are the backbone of digitization, even in over-the-counter outlets. The greater the increase in cloud computing use and associated IoT devices, the greater the amount of data that needs to be processed. And all of this is encrypted, fast and across large subsidiary structures. With new stores, IoT services and partners that need to be integrated, time cannot be wasted on network conversions. The answer here is Branch Connect or International Branch Connect, depending on the size of your network. You receive a powerful, redundant and secure connection to your subsidiaries and outlets. With the built-in 'Software-defined Network (SDN)’ technology, VPNs become reality at the touch of a button. And through self-service, all other settings are also as fast as possible, be it firewall management, WiFi or voice. No matter what you choose, you will benefit from increased flexibility and automation. Let us advise you, so you can be prepared for the future. Even if you're planning for pop-up stores, you can still establish the network for these today.
Seamless digitization and automation of service processes
Devices in the market require maintenance or may be defective, customers buy online and complain in the store, or they book a personal on-site consultation appointment via web – all of these processes have one thing in common: they have to be processed quickly across departments or locations. Paper, telephone calls and mails cost time and are prone to errors. ServiceNow is the central platform for automating all types of service workflows, for example in customer service, IT service management, equipment management and retail space management service – including provision of the right personnel and the required spare parts. The service is requested via the service portal as a ticket. It is then processed and also reported back when its status is set to completed. You benefit from speed, transparency, reduced employee strain, higher service quality and better resource planning. But above all, you benefit from the best possible customer experience across all channels.
Corporate responsibility becomes evident during product recalls
Although a tiresome topic, product recalls and failures of IT and merchandise management systems cannot be completely ruled out – despite all control mechanisms. Time plays an important role here in order to avoid damage and loss of reputation. Crisis Management-as-a-Service helps to deal with such situations quickly and professionally. Contact details of relevant contact persons – employees and external participants – along with predefined workflows for crisis management are stored on the cloud platform. In the event of an emergency, they automatically receive their instructions at the touch of a button, for example on their smartphone. They acknowledge the task and report back, for example, by when the products will be removed from the shelves. The solution even enables you to inform known buyers personally. All activities are documented. You can use Crisis Management-as-a-Service cost-effectively in a highly secure cloud, independent of your own IT. The interface is designed for intuitive use, because when it comes to an emergency, there is no time to waste.
Logistics
Monitoring suppliers and the origin of goods
Nowadays, goods are purchased from all over the world. Whether food or non-food, the international supplier market is an important success factor when it comes to ensuring that shelves are full and customers are satisfied. However, the satisfaction of all parties involved dwindles if the goods are not delivered on time, in the wrong quality or in quantities other than those ordered. With blockchain, it is possible to secure every single step and verify information in a tamper-proof way. In addition, blockchain also ensures autonomous document management. Blockchain stands for digitized trust and can provide valuable services to retailers along the entire supply and value chain – from the place of production and the display of goods, to customer loyalty in the form of loyalty programs and real-time redemption of points collected. Let us show you where blockchain can improve the strengths of your company and how a blockchain prototype can be implemented for you. 
More time for customers thanks to a smart backend
Customers in the store want attention and advice. But the staff is often also under pressure to organize the movement of goods at the same time, often via detours and communication from one to the other. In cooperation with RealCore, T-Systems is offering the latest generation of mobile intelligent store merchandise management systems. It connects mobile interfaces with backend processes seamlessly combined with artificial intelligence. All of this happens on an SAP Cloud platform based on SAP HANA. It offers all of the functions needed for analytics, blockchain, machine learning, artificial intelligence, mobile apps and much more. For in-store staff, it produces welcome time-saving effects, for example through the self-learning agent, which supports the processes for moving goods while also helping to solve problems quickly. In combination with a collaboration platform, time-consuming messages and mails become superfluous. Time for customers is no longer a luxury, but rather the core business.
One app for all access requirements: Digital access to doors, gates and vehicles
Doors, roller shutters and delivery vehicles in the retail trade have one thing in common: physical keys are used to access them. If employees and service providers want to enter defined rooms, they need the right keys. When suppliers push goods through roller shutters, on-site personnel or a key is required. When goods are collected from or delivered to central warehouses, access must always be provided by a person or key. This involves the handing over of keys, defined routes, risks of loss or "even just" time restrictions. And key management becomes increasingly complex as the number of users and different access requirements rise. And if a key is lost, very high costs may be the consequence. Deutsche Telekom offers a simple solution for this: Mobile Identity & Access (MIA) via the Internet of Things (IoT). The solution combines identification processes and access functions in one app. Instead of a key box, the customer uses a key cloud to gain access or authenticate remotely. The smartphone thus becomes a universal key that enables a wide range of new processes. Doors, gates, incoming goods locks and barriers – i.e. all impulse-controlled access areas – can be opened with digital keys. Even predefined vehicles can be found and temporarily unlocked. That way permanently available storage areas are created. In any case, MIA is highly secure, with permissions granted centrally in the cloud. The digital keys are installed as tokens in the MIA app on the smartphone of the respective authorized person. They can be issued for a limited time and withdrawn again in real time. With MIA, you can optimize all of your access processes.
Internet of Things at the touch of a button
In stores and warehouses, there are countless situations in which someone has to be called in. Examples are to refill a goods display, empty a waste container, unload and allocate incoming goods, or call an employee to a customer standing helplessly in front of a shelf. The IoT Service Button is an intelligent retrofit solution for companies in all industries that can be used to shorten and optimize processes in the shortest possible time – and in the simplest possible way. Individual functions can be implemented via the IoT device: By pushing the button, spare parts can be ordered, full containers picked up or technical faults reported. The display provides direct feedback, for example on successfully completed orders or delivery dates. The IoT Service Button can be implemented via plug & play and works independently of electricity or company networks. The device is economical, runs on standard batteries, and sends its messages via the mobile network and the new Telekom machine network based on NarrowBand IoT, which means transmission to the secure IoT platform of Deutsche Telekom is also possible from cellars and underground production facilities. The platform then automatically notifies the stored addressee via text message or e-mail and sends a response to the IoT Service Button, e.g. "be right there". In the portal, you can analyze the use of the buttons and thus further optimize your processes. A small button is thus turned into an efficiency booster.
Sales
The digital consultant knows everything
Nowadays, web shops are not only a popular sales channel, but they also make buyers and prospective customers transparent. Everything can be measured: click rates, length of stay, preferences. Nevertheless, a purchase is not always made. With fast, personal advice in every phase of the purchase process, you can avoid cancellations and increase sales revenue accordingly. But even after the purchase, customers want to be well-looked after and provided with answers to questions. Chatbots allow you to address users depending on the situation and respond to their needs without the need for costly consulting staff in the background. Whether the customer is looking for an item, has questions about price and availability or would like to know more about a product or returns, chatbots use a stored and constantly growing knowledge base on a case-by-case basis to answer the questions. And thanks to artificial intelligence, it is possible to derive and meet current and future consulting and service requirements. With chatbots, you can speed up shopping and service processes, reduce the strain on your employees and positively affect the brand experience.
Sensors help to minimize time and effort
Full reverse vending machines, thawed frozen products, queues at checkouts, overflowing recycling containers and much more cause discontent for customers and stress for store employees. The networked store, in which sensors on the devices report critical conditions, can provide help here: fill and empty levels, temperature, open-close status, functional capability and digital access. In the Connected Things Hub (CTH), Telekom's IoT platform, all information is managed and thresholds defined, as are analyses and alarms. Recognize critical situations long before they affect your store operations or customer satisfaction.
Smart labels on clothing and shelves
The neon yellow ladies' coat in XS is only available at a bargain price today. Only two pairs of the men's winter boots in size 10 are still available. However, size 11, which has sold out, can be ordered online from the store. The customer immediately sees all the information that is important to him on the electronic price tag – without any action needed from a store employee. Thanks to digital price tags, regardless of whether they are attached to the shelf (smart tags) or directly to the product (fashion tags), retailers can change the prices of individual items and entire product groups in real time to promote sales. From stock quantities, product versions and product details to product recommendations, every piece of information can be stored centrally. Using QR codes, the customer can even order an out-of-stock product online and have it sent to his home or nearest store. Offline and online presence are connected seamlessly. Whether dynamic pricing, customer interaction in conjunction with your own retailer app or payment via smartphone – such as with the Seamless Shopping Experience solution from Wirecard – we can advise you on digital price tags and many other even more far-reaching options.
Digitized shopping experience in the marketplace
Shopping lists – like everything else – are now stored on smartphones. The digital shopping cart is the next step to take the customer experience in stores to a new digital level. The customer scans the QR tag of the shopping cart and the app links the smartphone with the ePaper display of the cart. Using push messages, the customer can see his favorite products and personalized offers that match their shopping list as well as coupons they have collected. While shopping, the cart is tracked anonymously or in a personalized manner via the app, so that individual notifications can be sent. The display lists recommended articles in the corresponding goods zone, and even food intolerances are taken into account. The shopping list is also constantly updated via the app. An electronically transmitted discount can also be applied at checkout or when paying by smartphone directly at the shopping cart. If the customer leaves the shopping cart and the store, the link expires until the customer returns: "Nice to see you back again."
Innovative cash register system from the cloud
The modernization of cash register systems, which is necessary in many cases, has so far been regarded as a critical undertaking. High hardware costs, difficulties with the backend connection and lengthy updates have caused retailers to hesitate. MagentaBusiness POS, a comprehensive solution by Deutsche Telekom with enforePOS software, simplifies the step towards an innovative POS solution that can do more than previous systems. The complete solution consists of hardware, software, SAP integration, LTE and fixed-network connectivity as well as support and service by Deutsche Telekom. Thanks to free software and operation on a secure cloud platform, the result is a low-cost pricing model with low initial investment costs and low running costs. MagentaBusiness POS is integrated deep within backend systems such as e.g. SAP CAR. The interface is intuitive with product illustrations and simple user guidance. Learn more about this trendsetting, individually customizable POS solution and its tools for merchandise management, CRM, and order and transaction processing.