It isn’t always just digitalization that changes our society and how we work. Sometimes, it’s simply the population pyramid – same as it ever was. Twenty or thirty years ago, the pyramid was still shaped like an onion. Those were the “good old days”, when applicants licked hundreds of stamps, only to receive letters two weeks later starting with the devastating phrase, “we regret to inform you…”.
Fitness for the “onion”
In 2019, the German “onion” has gone through a remarkable workout and now stands proudly, having lost its flabby midriff and gained a broad chest. It’s no longer the employees who have to grovel for work; it’s now the companies that are desperately looking for workers. Employee benefits are one of the weapons in the “war for talent.” Lucky is the company that can offer company cars, athletic activities, discounted season tickets, and so on.
Nearly two-thirds (63 percent) of Generation Y thinks such things are important. Generation Y, also referred to as Millennials, is the age group born between 1980 and 1994. It’s the employee group that will form the backbone of the global workforce in the coming years. In 2020, one in two employed persons will be a Millennial.