Hybrid – it’s a wonderful dream. In theory, hybrid approaches offer ideal conditions for optimizing workplaces for communication and collaboration in line with a company’s needs. Hybrid – ultimately, it also means “fitting the real-world situation”. In theory. In practice, however, companies have found it difficult to pin down. After all, no one has ever executed a hybrid project simply by putting buzzwords like “hybrid strategy” on a PowerPoint slide.
From the slides to reality
This is changing right now – although I should note that the most promising approaches (and the ones that are easiest to realize) are still the ones that are delivered from a single source. When companies try to set up cross-vendor communication and collaboration solutions, a huge integration effort is still needed. Many project managers know that tune by heart – usually in a minor key.
The value that hybrid solutions can add is well-known, like my neighbor’s approach to mobility: the right tool, with the optimum delivery model, for every business scenario. But there is another factor in the business context (in contrast to my neighbor): the cost situation also has to be optimized. In other words, maximum performance at the lowest possible costs.
Pure public cloud is out
For many years, the public cloud was praised as a delivery model in this regard. And in fact, communication and collaboration services “from the cloud” have revolutionized the price structure. The public cloud with its inexpensive, standardized services – in the meantime, it’s clear that this wasn’t the last word. Particularly in the business environment. Some companies don’t want to move everything to the public cloud, while others simply can’t. As a result, company-wide pure public cloud approaches remained wishful thinking in most cases, enticing the finance department (and possibly IT, too), but making security officers and legal representatives break out in a cold sweat. Nevertheless, a public cloud workplace could be sufficient, functional, and safe enough for some employees (provided they’re not the CEO or head of development). And that takes us directly to the hybrid world.
It promises the best value for the money. And in fact…