Do you know what contribution your IT can make to reducing your CO2 emissions? Unfortunately, the positive contribution of IT modernization often falls by the wayside when it comes to sustainability in business, and the opportunity to reduce the ecological footprint of the company's applications is squandered. Those who combine sustainability and cloud transformation and leverage them as a sustainability tool are at the cutting edge. Read how to achieve this here.
Companies are under pressure: They have to reduce their carbon footprint as quickly as possible – not only as a result of regulations, but also because their customers, employees, and investors expect them to do so. They are therefore scrutinizing each and every one of their business areas and looking for ways to improve their sustainability in the future. Most are taking the same approach as the large logistics service provider we recently advised: they are upgrading their vehicle fleets and logistics processes to be more environmentally friendly, refurbishing their buildings, and reducing the number of business trips. At first, our customer didn't think to optimize their IT with regard to sustainability when migrating to the cloud. This is not uncommon and really no wonder, as companies rarely have a clear idea of the environmental footprint of their data centers, servers, and applications.
Overall, digitalization saves up to ten times more energy than it consumes. It is therefore an important factor when it comes to not only agreeing on climate targets, but also complying with them."
Many of our customers are laying the foundation for achieving ambitious goals such as "zero emissions" or "net zero emissions" by modernizing their IT. And we can often support each other in the process. Not only is Shell a cloud customer, but we are also currently building 10,000 charging stations for e-cars in Germany for the mineral oil company. In return, Shell helped us install immersion cooling technology in one of our data centers in Amsterdam for greater computing power and energy efficiency. Sustainability is always a community affair. Left to their own devices, no company would be able to meet the challenges of climate change. Nor do they have to: Professional providers are lending a hand with cloud computing. They are better able to manage and make use of the resources in their data centers – after all, that is their core business.
But that core business is changing: Since the requirements for sustainable IT operations in Germany, the EU, and around the world are becoming increasingly stringent, optimizing CO2 emissions needs to become an additional discipline in IT. I am certain that we will soon be able to measure the emissions of IT in real time, and that we will be required to do so. For us as cloud providers, this means that we will be making heavy investments in new technologies and sustainable services in order to keep shifting the scales in the direction of sustainability. If you would like to delve further into the topic, I recommend the articles Are digitalization and sustainability compatible? and Be green, or cease to be? by Mirjam Wamsteeker. I would especially like to recommend the article by my colleague Christian Till Roga. Because he knows how to turn green words into green deeds. See you soon, your Manfred Rothemund.