From blockchain to artificial intelligence: New technologies are disrupting the media industry. At the end of October, the most important representatives from film, radio and print will gather at the Medientage München (Munich Media Days) to discuss the future of the communications industry. And one of the main topics will be how the cloud is revolutionizing the film industry.
Around 7,000 visitors and more than 400 speakers – at the 32nd Medientage München, Europe's leading media event, everything will revolve around the future of the industry with a focus on video, film and television. For the first time, the three-day congress will take place at Messe München’s new Conference Center North. Central to the event will be the issue of digitalization. After all, digital film products are becoming increasingly important. And that's not all: The entire value chain of film production is increasingly shifting to the cloud.
Making video production much more efficient with the cloud (H2)
Around 80 exhibitors, including TV broadcasters, industry associations, research institutions and numerous start-ups, are expected in Munich. Telekom will also be represented with its own trade fair stand, where it will show how resources and solutions from the Open Telekom Cloud
make the production of video content considerably more efficient. "The media industry is currently undergoing massive changes in the direction of IT and the cloud. This opens up completely new possibilities. The volumetric film studio in the cloud, for example, which will soon make walk-in films possible. That’s long since ceased to be a vision of the future, it’s already a reality," says Ralf Hülsmann, Head of Partner Ecosystem for Cloud in T-Systems' Digital Division. "With our Open Telekom Cloud, we offer an open source-based media cloud that meets all the European data privacy requirements and enables media professionals to quickly and securely carry out the entire production process, from shooting and editing to play-out and archiving.”
Ideal cloud solution for the film industry
In order to provide companies with an ideal cloud environment for film production, Telekom not only offers flexibly scalable IT resources from multiple-certified German data centers. It also offers numerous solutions from partners who provide their services there. For example, that of Gary Hilgemann, CTO of Raypack.AI. During the Medientage München, the entrepreneur will talk about how artificial intelligence from the cloud makes archive research considerably more efficient. And Meinhard Benn, CEO of the start-up SatoshiPay, will address the question of whether blockchain can increase transparency in the media industry.
"We are currently experiencing an extremely exciting time for the film industry," says Ralf Hülsmann. "The cloud is already opening up many exciting new opportunities for filmmakers to become more efficient and discover new lines of business. And we are just at the start of this development. During the Medientage München, we will be showing how, with the cloud, we can help take film production to a new level."