ContiTech AG
Salesforce allows a 360-degree view of customers and process optimization for the plastics technology global player.

ContiTech: Greater efficiency and customer focus with T-Systems and Salesforce

Conveyor belts from ContiTech are found in many sectors, for example agriculture or mining. However, conveyor belts these days are a highly technological product which must meet stringent and individual requirements regarding handling capacity and functionality. Intensive and close customer care is very important for ContiTech too.​​​​​​​
At ContiTech, focusing on the needs of customers is very much part of the company's philosophy. The CRM system is therefore very important. But after purchasing Veyance Technologies Inc., a well-known American manufacturer of industrial hoses and conveyor belts, two different CRM systems were suddenly in use at ContiTech – one too many. After an in-depth evaluation of both systems, ContiTech opted for Salesforce operated in T-Systems’ highly-secure data center in Germany, with both the Sales Cloud and Service Cloud in use.

ContiTech with new 360-degree view of customers

The first step involved ContiTech migrating Veyance’s Salesforce platform from the USA to T-Systems in Germany. This was achieved successfully in just 40 days, after which both users and processes were then connected. 800 sales employees worldwide can now access consistent, standardized and centrally stored customer data on the strategic platform – everywhere and at all times from any end device. The user-friendly platform makes sales work easier, quicker and above all more efficient – both for internal and external processes. Customer enquiries result in a quotation sooner and a quotation becomes an order even more quickly. This order can then be carried out immediately thanks to SAP integration. Salesforce and T-Systems are therefore contributing to conveyor technology company ContiTech’s global success.

Details zur Referenz ContiTech

  • ContiTech has been an independent division of the Continental Group since 1991
  • Around 43,000 employees at 194 sites in 44 countries
  • Development and material expertise for products and systems made of rubber, plastic, metal and woven fabrics, as well as electronic components
  • Products can be used in a variety of sectors and combined with individual service offers
  • The Conveyor Belt Group (CBG) business division has specialized in conveyor belt technology
  • Consolidating two different CRM systems on a central platform after acquiring Veyance
  • Selecting the most suitable solution for CBG’s digitization strategy
  • Compiling and providing all customer data at a central location to increase sales efficiency internally and externally
  • Data storage in the European judicial area
  • Integration into the SAP system
  • Salesforce as a strategic CRM platform for CBG’s entire sales operation
  • Use of the Sales Cloud and the Service Cloud
  • Step-by-step implementation starting with migration of the Veyance platform to the T-Systems data center in Germany in just 40 days
  • Connecting/networking users, interconnecting processes
  • 800 sales employees have a 360-degree view of customers anywhere and at all times thanks to central data storage
  • Greater sales efficiency by standardizing and consolidating previously separate sales processes
  • Providing customer care more quickly and intensively as a market advantage
  • User-friendly platform
  • Cloud solution reduces investment costs
  • Solution can be rolled out to other business divisions at ContiTech
  • T-Systems as an established, reliable business partner