The retail industry is undergoing digital transformation: consumers are increasingly using online channels as a convenient way of researching products, comparing, buying and reviewing them. If physical stores are to avoid being left behind, they must play to their strengths – with the support of digital solutions.
Digitizing bricks-and-mortar stores
Retail is undergoing radical change: mobile and online sales continue to soar, while physical outlets are feeling the heat. In many cities, specialist stores are putting up the shutters. In certain product categories, sales growth is only possible via the Internet or new countries.
Digitization is bringing upheaval to the entire retail industry. Anywhere, anytime connectivity is shifting the emphasis away from the product and toward the consumer. In the "Age of the Customer", the focus is firmly on the individual’s wants and needs.
T-Systems can provide the ideal digital infrastructure – one that enables offerings to be tailored to individual preferences, and effective, efficient customer communications and retention. T-Systems enables retail industry players to create a customer journey that is digitized from end to end – providing expert advice and digital solutions for all phases of the shopping process and managing all components. The result is a one-stop digital retail solution.