A direct line to the customer: One platform for all CRM functionalities
The Salesforce Sales Cloud – powered by T-Systems and Deutsche Telekom – lets companies seamlessly integrate all their customer-related processes and data and makes them available centrally in the cloud. Sales, marketing, and customer service always have a handle on all relevant information – in real time, across all devices, whether on-site or on the go. As a result, collaboration within the departments can be optimized, along with lead management, and faster, more sound decisions can be made.
CRM from A to Z: analyzing, connecting, developing apps
The Sales Cloud can be supplemented with applications for service, marketing, community, and app cloud. This enables additional functions, such as the structured expansion of the partner network, the development of custom apps to improve work processes, and precise profile analysis to develop custom-tailored offerings. Customers can be picked up in the right place and delighted in the long term.
Security, licensing, and consulting – all from a single source
When sensitive customer data is involved, security is a top priority. As a German contractual and service partner, T-Systems provides the complete package – including a data privacy agreement compliant with the strict German laws. The solution is hosted at data centers in Germany and other European countries. The data centers have been certified by independent auditors and meet the highest demands for data privacy and failsafe operation. In addition, T-Systems is the only reseller of Salesforce licenses in the DACH region and many other countries in Europe and provides end-to-end support: consulting and implementation, licensing and migration of legacy CRM data, and even training and software updates.
Overview
Sales
Faster transactions and higher revenue through sales automation and smart management of the pipeline.
Customer service
Personalized service delights customers through quality and speed, while support costs are reduced.
Marketing
Individual, 1:1 customer journeys create the foundation for personal, long-lasting customer relationships.
Communities
An entirely new way to connect customers, partners, and employees.
Application development
The fastest way to create an application – on a single platform.
CORPUS SIREO manages real estate worth around EUR 16.3 billion throughout Europe for companies, insurers, and banks. The group has just under 570 employees at 11 locations.
The task
Long response times in customer interactions
Operation of five obsolete, heterogeneous and independent CRM systems
Decentralized contact management
Inadequate mobile access to customer data
Contact management in MS Outlook without integration of Exchange
High costs of manual processing involved in the management of accounts, contacts, and acquisitions/sales
The solution
Replace the five CRM systems with the Salesforce Sales Cloud as the main CRM solution
Implementation of the modules "Partner and Channel Management", "Acquisition Toolbox", and higher-level reporting
Implementation of additional tools such as "Salesforce for Outlook", mobile app and business card scanner
Implementation, migration, and operation by T-Systems in T-Systems' secure data center in Frankfurt am Main
Customer benefits
Transparency: Centralized, homogenous cloud solution allows 360-degree view of all account and customer information in real time
Speed: Shorter response times for sales and purchase activities, faster transactions
Revenue: More leads can simultaneously be converted to successful deals
Expense: Increased productivity by eliminating many manual tasks
Mobilization: Access to all CRM data anytime, anywhere
ContiTech is an independent division of the Continental Group, with some 43,000 employees at 194 locations in 44 countries. The Conveyor Belt Group (CBG) business unit is specialized in conveyor technology.
The task
Consolidation of two different CRM systems on a central platform
Consolidation and central staging of all customer data
Increase internal and external sales efficiency
Data storage under European jurisdiction
Integration with the SAP system
The solution
Salesforce as the strategic CRM platform for all CBG sales
Use of the Sales and Service Cloud from Salesforce
Phased implementation, initially with migration to the T-Systems data center in Germany in just 40 days
User activation/integration, process integration
800 sales employees have a 360-degree view of the customer, anytime and anywhere, thanks to centralized data storage
Customer benefits
Improved sales efficiency through standardization and consolidation of previously separate sales processes
Faster, more intensive customer support as a competitive advantage
User-friendly platform
Cloud solution avoids capital expenditures
Potential for rollout to other business areas at ContiTech
Döres AG is a consulting and integration partner for implementing digital working methods. As a partner to Deutsche Telekom, Döres AG supports Deutsche Telekom with Salesforce implementations. The company nearly eliminated fixed workplaces as early as 2004. Döres AG has the technical expertise you need to help you get started with digitization.
The task
Transparency for all tasks
Full control over processes
Security
Mobile work, using a variety of devices to access tasks
Speed (access documents and processes anytime, anywhere)
Simple, self-explanatory use
The solution
Implementation of Salesforce as the CRM system
Build the "TaskCockpit®" app, specifically on the Salesforce platform, to enable mobile work
Access to all documents and processes – anytime and anywhere
Development of an agile workflow
Tool for immediate transparency within the organization
Customer benefits
Overview of assigned and delegated tasks – anytime and anywhere
Can be customized to personal needs
E-mail becomes unnecessary because processes run transparently
Salesforce Sales Cloud simplifies customer management through automated processes, such as maintenance of customer database or when creating campaigns and documents. Salesforce Sales Cloud also supports the connection with customers, partners, experts and colleagues from other departments.
Individual customer journeys thanks to Salesforce Cloud applications
State-of-the-art CRM systems help companies achieve targeted, personalized interaction. As the global number one in enterprise cloud computing and customer relationship management, Salesforce focuses on the automation and digitization of all sales processes. Whether for new or existing customers, distributors, business partners, or within teams: integration in the cloud opens up entirely new possibilities for establishing and maintaining closer, more valuable customer relationships. In addition to sales, marketing, and service, this also encompasses HR and supply chain management. After all, a solution must be integrated throughout the company to truly capture the full potential of an end-to-end platform from the public cloud.
Top customer relationship management and customer service across all channels
When all data is available centrally from the cloud, regardless of location and across all devices, companies get a detailed view of the entire customer history. As a result, inquiries can be handled much more efficiently – and customer satisfaction increases. At the same time, combined business analyses give the Sales and Marketing departments a 360-degree view of the customer, enabling them to develop individual customer journeys and custom-tailored offerings, as well as identify potential sales opportunities early on. Another benefit: the automation of routine tasks frees up capacities, enabling advisors to fully concentrate on customer care.
Partners for CRM from the cloud: Salesforce and T-Systems
To make the U.S. vendor's cloud offering compliant with German and European requirements for data privacy and failsafe operation, T-Systems and Salesforce entered a strategic partnership in 2014. T-Systems is the exclusive reseller and strategic data center partner in Germany, making it the only provider to offer its customers an end-to-end solution including user licenses, consulting, and implementation services in a single contract. Companies get the market-leading software together with cloud security that is compliant with German privacy and data protection laws, supplemented with other cloud products upon request. In addition, T-Systems develops custom CRM applications based on the Salesforce1 Platform, such as the Customer Experience Management Automotive application, whose functions are custom-tailored to the needs of the automotive industry.
As a digital and mobile platform, CEM Automotive connects all relevant stakeholders and createa a connection between OEM, dealer, workshop and customer.
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