Many see flexible working hours and locations as the epitome of New Work. But that would be selling it far too short. New Work is a long-term, fundamental cultural change.
New Work means being proactive and far-sighted and seeking exchange with those to whom the future belongs. T-Systems, for example, has created a brand new role for Gen-Z in the form of the Chief Tomorrow Officer (CTO) in order to provide the digitally fit generation with the opportunity to future-proof their own careers and actively shape the development of T-Systems. Ms Nouran Elsherbiny, CTO of T-Systems, explains what exactly is so new about New Work and why every future-oriented company needs a CTO.